Inna Waissenberg of Active Vacations Club

Yoel Belilty - Pro Seller aka "graphicslc"

I didn’t have any sales the first few days. But on the sixth day, I woke up to 13 orders from a customer in Thailand. I thought it was a mistake!

As orders came in and increased over the months, he was having trouble keeping up with them. While some would call that a nice problem to have, he eventually fell behind schedule on projects, causing him to lose hundreds of dollars. He had to address the problem of too many clients, too many orders, and too many low-priced Gigs.

A breakthrough solves everything.

The solution was reducing the number of clients he had and working on more higher-paying projects. He achieved this by focusing on just his most popular Gig: an animated video, which he started selling for more than $5. This meant he eventually had fewer clients, but was making more per order.

After a year of this strategy, his monthly average order price skyrocketed from $31 in January 2016 to $374 in January 2017 (a 700% increase). His cancellation rate dropped to 0% because he concentrated on giving customers great value, focused on just that one Gig. By February 2017, he had 15 designers working for him in his office, while his monthly revenue was nearly $11,000.

Insights from Yoel's Case Study

1. Better to work with fewer clients on higher-paying projects
2. Put more effort into selling your higher-paying Gig
3. Offering one popular Gig was all I needed to be successful
4. Specialization became my most important strategy
5. Do an amazing job you’ll be considered a specialist. People will turn to you, the expert, when they are in need of that service.

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Buyer Case study: Going from $0 to $3600 in the first month

Entrepreneurs can also buy Fiverr Gigs and work with sellers to increase revenue. The next case study accomplished just that, from the buyer's perspective.

Unhappy with what his job paid him.

Entrepreneurs just starting out on Fiverr want to do great instantly, but this sometimes takes time. In the case of Kevin Maxwell, he exemplified what it meant to grow your business immediately. Unhappy with his second job as a cleaner, earning just $9 an hour, Kevin took control of his destiny. Taking inspiration from a blog post he read about using Fiverr to start a business, he designed a website-funnel system that would net him a few thousand dollars in his first month.